Tuesday Jul 11, 2023
The Banking & Payments Show: Gen Z Unboxed—LOLFinTech! | Jul 11, 2023
On today’s episode, we discuss how Gen Zers are different from older generations in that a lot of their financial services product consumption will be embedded within non-financial service-specific experiences. In our "Headlines" segment, we examine how convenience plays a major factor into Gen Z decision-making. In "Story by Numbers," we discuss Gen Z’s use of Apple Pay in consumer finance and if consumers can find competitive prices while using embedded finance experiences. And in "For Argument's Sake," we debate if more than 10% of Gen Z or Gen Alpha will go their whole lives without establishing direct relationships with financial service providers. Listen in to the conversation with host Rob Rubin and our analysts Grace Broadbent and Eleni Digalaki.
Articles mentioned in today's episode:
https://content-na1.emarketer.com/apple-consumer-finance
https://content-na1.emarketer.com/embedded-pc-insurance
https://content-na1.emarketer.com/convenience-king-82-of-consumers
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For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-banking-payments-show-gen-z-unboxed-lolfintech
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